Ethiopian News, Current Affairs and Opinion Forum
eden
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Joined: 15 Jan 2009, 14:09

Horus’ tactic

Post by eden » 18 Jan 2026, 00:32

"Flood the zone" is a media/political tactic to overwhelm opponents and the public with a constant, rapid stream of news, announcements, or actions, creating chaos, preventing deep scrutiny, and dominating the news cycle so no single story stands out. It's used to control narratives, distract from other issues, and keep adversaries (media, opponents) off balance, making it hard to track or counter everything being thrown at them.
Key aspects of the tactic:

Overwhelm with volume: A deluge of information, executive orders, or controversial statements arrives so quickly that people can't process it all.

Prevent deep dives: The rapid pace makes it difficult for journalists and the public to focus on and thoroughly investigate any single issue.

Create chaos: The constant flux makes it hard to discern truth from bluster, keeping opponents reacting.
Control the news cycle: By generating constant headlines, the entity dictates what everyone is talking about.
Examples: Famously associated with Donald Trump's political strategy, it involves frequent executive actions and policy initiatives designed to keep the opposition scrambling.

In essence:
It's a strategy to control the information environment by making so much noise that it's impossible to focus on any one thing, using repetiti

Right
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Re: Horus’ tactic

Post by Right » 18 Jan 2026, 01:15

Well, what, if the audience knows the tactics in advance?

It can only work when the audience is ignorant of the propaganda ploy.

Horsie is talking to himself and no one is engaging him on merits except throwing dirt at him. That is called humiliation.

Here at ER, Horsie & DDT are the face of the PP regime just like BERHANU Nega & Redwan Hussein are at the government level.

almaze
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Re: Horus’ tactic

Post by almaze » 18 Jan 2026, 02:07

Right wrote:
18 Jan 2026, 01:15
Well, what, if the audience knows the tactics in advance?

It can only work when the audience is ignorant of the propaganda ploy.

Horsie is talking to himself and no one is engaging him on merits except throwing dirt at him. That is called humiliation.

Here at ER, Horsie & DDT are the face of the PP regime just like BERHANU Nega & Redwan Hussein are at the government level.
My perspective differs because we need to account for Horus's total reach; he isn't just messaging registered Mereja users, but also a significant pool of unregistered potential visitors.

Horus
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Re: Horus’ tactic

Post by Horus » 18 Jan 2026, 02:56

No, you are wrong.

My intention is never to control anything.

The purpose of communication is to inform, educate, motivate and/or entertain. This are the fundamental principles of communication, journalism and media.

And, this is all I do.

The enemies of Ethiopia (Eritreans and Fano cadres in particular) dedicate their entire life to misinform, disinform, miseducate, demotivate and bore people about Ethiopia and lie and lie about Eritrea.

So, as an Ethiopia patriot, my duty is to inform you what Ethiopia is doing, educate you about many things including history, culture, language etc, motivate you to be proud of Ethiopia. I don' consider myself an entertainer. So, I rarely entertain you other than post musics that i myself enjoy listening.

There are may about half a dozen folks who want me to say what they like to hear and in effect who want to control my mind. Those idiots, I never read or even open what they post. I have no time for toxic trash.

I hate enemies of Ethiopia and I don't apologize for it. history will show that Sha'biya is a loser. TPLF is a loser, Fano is a loser. OLA is a loser. I support and encourage parties and persons who love Ethiopia and work to advance the national interest of Ethiopia without regard to their ethnicity or tribal affiliation.

I am an intellectual, who thinks fast and writes fast in three languages. I post most my comments each and everyday while I am working. And, I intend to do the same for the next 40 + years.

መልካም ጥምቀት!

Affable
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Re: Horus’ tactic

Post by Affable » 18 Jan 2026, 11:19

Eden, we like different opinions to be discussed on ER. We don’t like the Eritrean government kind of one way thinking : conform or be locked up. Horus might have taken off-the-beaten-track routes that you like.That is good. Even if Horus disavows the politics he believes in and wraps up himself with ethnic politics, you can’t get much comfort out of it.
Horus is one of many millions Ethiopians who have not embraced ethnic politics.
Dear, cool down. As I have said it before take a break from politics because the future of it will not align with the kind you wish to have.
Get this : the old Ethiopian politicians believe to engage in politics, you must find an enemy first. That enemy could be imperialism, Menilik, Amharas or something.
The new sheriff in town thinks differently. He believes Ethiopians have not spent a fraction of their potential to create a prosperous Ethiopia.
If Horus believes the same should he be characterized as the disinformation guru. I don’t think so.

Dama
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Re: Horus’ tactic

Post by Dama » 18 Jan 2026, 12:11

The point of discussion is "deluge for dominance".

Abere
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Re: Horus’ tactic

Post by Abere » 18 Jan 2026, 14:44

Certainly, Huressa is an employee of PP-OLF. As a wage employee, his "productivity” is measured by the number of posts he floods the forum with, all aimed at distracting opponents of the regime from focusing on what truly matters: the strategy of removing a brutal ethnic dictatorship—one that has killed millions and displaced millions more, often in ways never before witnessed in human history.

Huressa has not even watched or read many of the materials he posts. Watching a single video takes close to an hour, and guess how many videos he posts every day - seven or more, not to mention other content. He simply does not have enough time in a day to go through what he shares. :mrgreen:

However, nobody on the forum gives a damn about Huressa anymore. He has lost his integrity. Instead of being read or watched, he is first ignored; if his thread is opened at all, it is met with outright insult in a single sentence. He has lost his pride, he has lost his audience.

More importantly, whatever Huressa posts has already been redundantly watched by almost every Ethiopian who is not even a registered forum member. Thus, Huressa adds no value to any reader. He bores everyone who stops by this forum. He is posting only because it is his job - his source of income. Other than that, his littering posts result in cumulative psychological degradation for him.

I would not wish the situation Huressa is living in on anyone - not even on a foe.

Horus
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Re: Horus’ tactic

Post by Horus » 18 Jan 2026, 15:12

አበረ የምትባል ሌላ ስምህ ሰላም የምትባል የሴተኛ አዳሪ ልጅ እንደ ምጽዓተ ክርስቶስ ተስፋ ያደረግከው የሴት ደፋሪዎቹ አገዛዝ የንጋት ጤዛ ሆኖብሽ አሁን የሰርክ ትግልህ ሆረስ ነው! ፋንዲያ የሻቢያ ገረድ

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