Success secrets could be benchmarked and multiplied !
Ethiopian Airlines had USD 250m in annual revenue in the year 2000 and now it earns USD 5 billion per year, i.e about 20 fold increase over the last 20 years. Ethiopia's agriculture driven export income has stagnated between 3 to 4 billion during similar period. Why....why???
https://www.newscientist.com/article/23 ... on-record/