Are there Robert Langdons in this forum? Robert Langdon is a fictional world-class expert of symbology.
If there are some of you out there, what has been your interpretation of the saggy logo of Amazon, without the text? I am positive that some of you have visited its online store to shop for the holidays and got some glances of its logo flash on you while you were shopping. I am the kind of guy who still makes time to go to the malls and shops at its decentralized stores.
I have never tried or paid attention to interpreting it. It came to my attention after seeing a version of it in a document used by one of its current high-ranking officials. The document was published on December 15, 2021. It is about the loss of six people at Amazon's facility in Edwardsville, Illinois, following the catastrophic tornado that hit the central and southern U.S. the night of December 10, 2021.
The version that I saw in the document looked quite obvious at first sight, At that first sight, I didn't even realize it was that saggy thing in Amazon's logo. A sad story about the people lost. A whole new interpretation of that saggy thing, at least the way it came across for me at first sight in that document. After that, I had to keep asking myself why it didn't come across that way before then.
I have been also asking myself how many people, excluding those who were involved in designing it or who were made aware about it, may have already interpreted it that way already.
I don't know if there are any symbologists in Aksum today who have taken a look at it and tried to interpret it or if the Aksumites that lived about 2,000 years ago had the foresight that such kind of logo would surface about 2,000 years later in a place that is so far away from that center of an ancient civilization.
I also do not know if any Japanese or any Japanese cultural institution may have registered copyright to it.
So, if anyone of you out there is trying to interpret it, don't screw it. Hint: No noisy doll is directly represented in it.
I speculate that Jeff Bezos, who led Amazon and now leading Blue Origin, knows the interpretations of both the old saggy Amazon logo and the design of Blue Origin's new rocket. I can't speculate if the design of the new rocket is inspired by the old logo. However, I don't think he would screw interpreting both of them. After all, he doesn't look the kind of dude who would say: "Screw you world and make me the richest man in the world, year after year." Does he? Screw you world is different from Hello World! I am unsure if the world would see his interpretation with excitement or understand it as slander.
Speaking of interpreting, I interpret the richest man in the world year after year to mean the greediest man in the world. Has any one who said pride is sin ever said greed isn't? History doesn't babysit anyone.